The new, non-stereotypical Aunt Jemima. A modern woman for a modern society.
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Aunt Jemima was still a negative stereotype in later packaging, although her oufit was designed to display tradition rather than the notion of being servile.
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1960's Aunt J.
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Aunt Jemima in the 1930's.
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Aunt Jemima Breakfast Club membership button.
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Another change in look. This one's about as racist as the earliest ones.
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Compare this image to the one used today, and you can see the vast difference in perception. This one may be one of the oldest images.
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They refer to her as "The Most Famous Colored Woman in the World", but still give her the negative stereotype. This was a book cover I believe.
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